Rellooma
A multi-tenant CRM for businesses that sell over Instagram and WhatsApp, where the conversation is the pipeline and the inbox is the product.
Small businesses in much of the world don't sell through a website. They sell in DMs. That leaves the pipeline sitting in a phone belonging to whoever happened to answer, which works right up until there are two of them. This is the CRM that shape of business actually needs, rather than a desktop sales tool with a messaging tab bolted on.
TypeScript · Next.js · Postgres · Supabase · Playwright
The shape of the problem
A shop with forty thousand followers does not have a sales funnel. It has a phone. Orders, questions, complaints and the one customer about to spend real money all arrive in the same inbox, in the same font, and whoever picks up the phone is the CRM.
That works until it doesn't — usually the week a second person starts answering. Two people in one inbox means the same customer gets asked their size twice, or nobody follows up because each assumed the other had.
The fix isn't a better inbox. It's the state around the inbox: who this person is, what they already asked, what they were quoted, and what happens next.
What is actually built
The CRM and inbox are workspace-scoped, so a business sees its own pipeline and nothing else. Setup is resumable, because an eight-step configuration that loses your place is a setup nobody finishes. Media is private by default, and a business's own AI key is stored encrypted rather than pooled.
The automation builder is the interesting part. A recipe is a stored definition rather than code, so a new one is a configuration change rather than a deploy — the same idea as the formula tools on this site, applied to something with real consequences at the end of it.
What is not
Outbound sending is gated. Reaching Instagram and WhatsApp at production volume needs Meta's Advanced Access, which needs review, which needs assets the client owns. Until that clears, it runs against a sandbox with the send adapters off.
That is the honest status: the thing works, and it is not yet doing the one job — putting messages in front of real customers — that would make it a business rather than a build.
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